Insights into PGDM in Marketing and Finance Specializations in India

Post Graduate Diploma in Management is a two years diploma course that is offered by educational institutes affiliated to the All India Council for Technical Education. The course trains students in improving their managerial and leadership skills. The industry exposures and the practical sessions held in this course helps the students in developing their skills that are important for efficiently managing a business. As this course is provided by autonomous colleges, the colleges offering PGDM courses in Bangalore, Pune, Mumbai or another city in India can change their curriculum according to the changing business standards or requirements. Marketing and Finance are the two specializations that are mostly taken up by the students pursuing MBA in India. Both of these specializations are an elemental part of the industry.

Let’s know more about Marketing and Finance specializations.

Marketing Specialization

Lately, in the industry, there has been an increase in the demand for marketing professionals. Therefore, marketing is the most sought specialization by students pursuing PGDM. The course includes different aspects such as Product Marketing, Marketing Research, Brand Building, Advertising and strategic roles of e-business for improving the marketing function of a firm. Different colleges offering PGDM in Marketing keep updating their course according to the changing market trends and practises used in the marketing field. This course helps in improving the decision making, analytical and problem-solving skills of the students. After completing PGDM in Marketing, students can get a job as a Marketing Manager, Brand Manager, Sales Manager, Advertising Manager, Digital Marketing Specialist, Market Research Analyst, Content Marketing Specialist, etc. The growth in the marketing field can be very fast depending on the performance of an individual.

Finance Specialization

Finance is the spine of a particular business. PGDM in Finance creates professionals who specialize in the field of financial market and services. This course focuses on improving the communication, analytical, mathematical and managerial skills of the students. By pursuing this course, one can gain knowledge and understanding about securities analysis, accounting, working capital management, portfolio management, acquisitions and mergers, economics, international finance, fundraising, investment and other topics related to finance. Financial Manager, Investment Banker, Equity Analyst, Financial Planner, Portfolio Manager, Research Analyst, Financial Advisor, etc. are the roles one can apply for after a PGDM in Finance.

The career prospects of the students pursuing a post-graduate degree in Finance and Marketing are huge. Moreover, the students pursuing PGDM in Marketing and Finance will be aware of all the current market conditions as the syllabus of the course is updated as per the market trends. This will help students get better jobs. Students pursuing PGDM in Marketing and Finance from the best PGDM colleges in Bangalore, Mumbai, Pune, Kolkata and other cities in India will have a great professional career in the future.       
             


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